To breathe some fresh air into a 105-year-old brand, our team created a simple invitation with built-in branding, all centered around the joy of being outside together.
In video, we captured spontaneous everyday moments people have in the outdoors — proving that you don’t have to climb a mountain or scale a cliff to “Be an Outsider.” Just step outside your front door, and you’ve arrived.
Our digital efforts put products first in a playful way that remained true to the spirit of the rest of the campaign.
Creative Team: Lauren Crouteau, Stephen Davis, Chris Avantaggio, Morgan Gelfand, Matt Scheumann, Amos Goss, Teddy Stoecklein (and me)
