Once sober, every addict faces the same question: Now what? How do I re-engage with society and get back to a productive life? The Maine Recovery Fund (and its labor-staffing organization, MaineWorks) strives to address that question — providing the resources, community, and jobs addicts need to truly recover.
This video (in both its short and long versions) helped secure both funding and followers for the organization as its work continues amid a nationwide opioid crisis.
VIA Team: Greg Smith, Barry Wolford, Ezra Wolfinger, Mike Daitch (and me)
To breathe some fresh air into a 105-year-old brand, our team created a simple invitation with built-in branding, all centered around the joy of being outside together.
In video, we captured spontaneous everyday moments people have in the outdoors — proving that you don’t have to climb a mountain or scale a cliff to “Be an Outsider.” Just step outside your front door, and you’ve arrived.
Our digital efforts put products first in a playful way that remained true to the spirit of the rest of the campaign.
VIA Team: Lauren Crouteau, Stephen Davis, Chris Avantaggio, Morgan Gelfand, Matt Scheumann, Amos Goss, Teddy Stoecklein (and me)
Too often, the canned tuna produced by large global fisheries is a product of destructive, unsustainable fishing practices carried out by workers who routinely have their basic human rights violated.
The Not Just Tuna campaign artfully captures the turmoil that exists behind many of the tuna caught by these global fisheries — all while creating stunning works of art that urge viewers to learn more about the issue.
AD: Chris Avantaggio
ILLUSTRATOR: Aaron Staples
CDs: Steve Street, Kevin Phillips
Branding materials for the launch of the newest boutique hotel in Portland, Maine, located in the historic Portland Press Herald newspaper building.
In addition to print, posters, and the hotel's website, we filmed a profile of the local artist whose work appears inside the space.
AD: Chris Avantaggio
A rare chance to create a medium-long-copy ad. The VIA Agency was named by AdAge as the #7 Best Place to Work in the Industry, so we made this.
AD: Chris Avantaggio
From reams upon reams of data (so many reams!), our team created a book/Augmented Reality experience about the role of responsibility in modern American life.
AD: James Adame Creative Technologist: Nat Whales Illustrator: Rita Csizmadia Design: Wesley Dorsainvil
1000memories.com lets users celebrate their past and the lives of loved ones. Stories, pictures, video, and audio are stored in one place to be remembered by the people who care.
For the holiday launch of their Shoebox mobile app that scans photos to bring analog artifacts into the present, the team created a guide to surviving the season while preserving your holiday memories.
We asked folks to download the Shoebox app and tag their favorite holiday photo with #holidayfamous for a chance to win air travel home for the holidays. Selected bits of wisdom below.
AD: Liz Gershman ILLUSTRATOR: Patrick Long
On the 50th anniversary of Ernest Hemingway's death, the 1000 Memories team created a poster celebrating the celebrated author. The finished product was sent to bookstores, bloggers, journalists, and other fairly cerebral folks, increasing awareness of the 1000 Memories website (a multimedia gathering place for remembering the lives of loved ones).
CD: Rudy Adler
AD: Liz Gershman
Print and retail work for MINI Cooper's October promotional push.
AD: Alex Rice
Handy retail/print materials for outdoor apparel company Mountain Hardwear. I'm pretty sure these never saw the light of the day, but they continue to live gloriously in darkness.
AD: Jay Lorenzini
CD: Tom Coates
Another one from deep in the vaults. Neil Patrick Harris springs into action to save the world from the scourge of chronic wetness and body odor. As a former make-believe doctor, he's perfectly qualified to recommend Old Spice Pro Strength, the prescription-strength deodorant you don't need a prescription to buy.
AD: Aaron Allen, Nik Daum
This stuff is way old. But I still enjoy it, and it's my site, so here it is. Print and outdoor for EA's universe-building game, created by Sims mastermind Will Wright.
AD: Matt Murphy
Back in the heady days of 2009, Old Spice launched a combination hair & body wash and wanted manfolk to know that no matter what type of hair, body, or body hair they had, Old Spice Hair & Body Wash was right for them. So we pioneered the quasi-science of hairchetypology, classifying a number of hair & body types and providing valuable fake insights for each. Internet users could find their very own hair & body archetype with our online profile tool.
AD: Matthew Carroll
As part of Wieden+Kennedy's Old Spice launch work, we included a toll-free line where the curious (and perhaps bored) could take the "Old Spice Challenge" to discover if they were manly enough to earn a free stick of deodorant. The sequencing on this track is a little haphazard, but you'll get the idea after a minute or so. Bonus points if you get past the five-minute mark!